Introduction of Chanel

Sun, 08 Jul 2012 17:49:45 +0100

Chanel

From Wikipedia, the free encyclopedia

Chanel S.A. (/ʃəˈnɛl/; French: [ʃa'nɛl]) is the luxury French house of high fashion that specializes in haute couture and ready-to-wear clothes, luxury goods, prestige skincare makeup and fragrances products and fashion accessories.^[1]^[2] In her youth, the couturière Gabrielle Bonheur Chanel gained the soubriquet “Coco” in the course of her career as a chanteuse de café in provincial France. As a fashion designer, Coco Chanel catered to a woman’s taste for elegance in dress, with blouses and suits, trousers and dresses, and jewelry (gemstone and bijouterie) of simple design, that replaced the opulent, over-designed, and constrictive clothes and accessories of the 19th-century fashion. Historically, the House of Chanel is most famous for the stylistically versatile “little black dress”, the perfume No. 5 de Chanel, and the Chanel Suit. As a business enterprise, Chanel S.A. is a privately held company owned by Alain Wertheimer and Gerard Wertheimer, grandsons of Pierre Wertheimer, an early business partner of Coco Chanel. Commercially, the brands of the House of Chanel have been personified by fashion models and actresses, by women such as Inès de la Fressange, Catherine Deneuve, Carole Bouquet, Vanessa Paradis, Nicole Kidman, Anna Mouglalis, Audrey Tautou, Keira Knightley, and Marilyn Monroe, who epitomise the independent, self-confident Chanel Girl.^[3]

As a couturière, the milliner and dressmaker Gabrielle Bonheur Chanel presented and established new clothing and costume designs that promoted women from being male objects of conspicuous consumption and sexual display, to being persons who dressed for themselves, in comfortable clothes that allowed free movement; as such, the practical application of jersey fabric to the construction of clothes was one technical innovation that made the garments popular and affordable.^[4] Chanel revolutionized fashion — haute couture and prêt-à-porter — by replacing the structured-silhouette fashions, based upon the corset and the bodice, with garments of simple design that were cut and confected to be functional, and to aesthetically enhance the woman’s figure, in action and in repose.

In the 1920s, the simple-line designs of Chanel couture made popular the “flat-chested” fashions that were the opposite of the hourglass-figure achieved by the restrictively structured and ornate fashions of the late 19th century — the Belle Époque of France (ca. 1890–1914), and the British Edwardian Era (ca. 1901–1919). Besides comfortable wear, Chanel’s stylish and functional clothes were complemented by the suppleness of jersey fabric, which allowed the modern, 20th-century-woman to live and practice an active style of life; colour-wise, the fashion designer Coco Chanel used traditionally masculine colours, such as grey and navy blue, to connote boldness of character.^[5]^[6]

The clothes of the House of Chanel also are known for quilted fabric and leather trimmings; the quilted construction of the garment reinforces the fabric, the design, and the finish, which produce a garment confected to maintain its form and function in every circumstance. The notable example of such haute couture techniques is the woolen Chanel Suit — a knee-length skirt and a cardigan-style jacket, trimmed and decorated with black embroidery and gold-coloured buttons. The complementary accessories are two-tone pump shoes and jewellry (gemstone and bijouterie), usually a necklace of pearls, and a leather handbag. Moreover, the great financial, commercial, and cultural successes of perfume No. 5 increased public recognition of the House of Chanel, desire for its haute couture designs, demand for the prêt-à-porter clothes, and enhanced the artistic reputation of the couturière Coco Chanel; and, in lean times, perfume kept Chanel solvent.

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To read more at http://en.wikipedia.org/wiki/Chanel

introduction-of-chanel

Introduction of Chanel

Chanel

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